BrazilvsJapan
ブラジルと日本BRJP
Seen from Brazil: each line below describes Japan relative to Brazil.
Culture Map: eight scales
Erin Meyer's eight scales, sorted by how far apart Brazil and Japan sit, largest gap first.
Filled dot: Brazil, where you are looking fromHollow ring: Japan
Where you will notice the difference7 scales
Deciding
Japan decides by group agreement more than Brazil (4 steps)
Brazil +1, Japan −3, on a line from −3 (Consensual) to +3 (Top-down).
Scheduling
Japan sticks to fixed plans and deadlines more than Brazil (4 steps)
Brazil +2, Japan −2, on a line from −3 (Linear time) to +3 (Flexible time).
Communicating
Japan leaves more to be read between the lines than Brazil (3 steps)
Brazil 0, Japan +3, on a line from −3 (Low-context) to +3 (High-context).
Evaluating
Japan gives negative feedback more indirectly than Brazil (2 steps)
Brazil +1, Japan +3, on a line from −3 (Direct negative feedback) to +3 (Indirect negative feedback).
Leading
Japan keeps more distance between boss and team than Brazil (2 steps)
Brazil +1, Japan +3, on a line from −3 (Egalitarian) to +3 (Hierarchical).
Disagreeing
Japan avoids open disagreement more than Brazil (2 steps)
Brazil +1, Japan +3, on a line from −3 (Confrontational) to +3 (Avoids confrontation).
Trusting
Japan builds trust through reliable work more than Brazil (1 step)
Brazil +2, Japan +1, on a line from −3 (Task-based) to +3 (Relationship-based).
Not placed1 scale
These scales are left unmarked: either Meyer leaves a country off the scale or no source places it, and drawing it anyway would be guessing.
- PersuadingMeyer leaves Japan off this scale and describes its reasoning as holistic
Hofstede: six dimensions
Scores from 0 to 100, sorted by the gap between Brazil and Japan. They describe national averages, not either country's character.
Long-term orientation
Japan scores 72 points higher than Brazil (100 against 28)
Brazil 28, Japan 100, on a line from 0 (Short-term) to 100 (Long-term).
Motivation towards achievement and success
Japan scores 46 points higher than Brazil (95 against 49)
Brazil 49, Japan 95, on a line from 0 (Consensus-oriented) to 100 (Decisive).
Individualism
Japan scores 26 points higher than Brazil (62 against 36)
Brazil 36, Japan 62, on a line from 0 (Collectivist) to 100 (Individualist).
Indulgence
Japan scores 17 points lower than Brazil (42 against 59)
Brazil 59, Japan 42, on a line from 0 (Restrained) to 100 (Indulgent).
Uncertainty avoidance
Japan scores 16 points higher than Brazil (92 against 76)
Brazil 76, Japan 92, on a line from 0 (Tolerant of ambiguity) to 100 (Avoids ambiguity).
Power distance
Japan scores 15 points lower than Brazil (54 against 69)
Brazil 69, Japan 54, on a line from 0 (Low power distance) to 100 (High power distance).
What the sources say, theme by theme
Entries for Brazil and Japan, side by side on wide screens. Each keeps its own confidence label and citations.
Design & quality
Brazil2 claims
Lua was created in 1993 at Tecgraf, PUC-Rio, out of work for Petrobras. Its designers cite the 1977-92 "market reserve" policy, which made imported software expensive and hard to obtain, as part of the reason they built their own language.
Well attested1 source2007Datedbr-design-1
A study using data from around 2013 found that agile adoption in Brazil was mostly bottom-up, led by developers and team leads. This differs from the global pattern, where top-down adoption was more common.
Attested1 source2013Datedbr-design-2
Japan4 claims
Failure & risk
Brazil1 claim
Nubank acquired Plataformatec (the company behind Elixir) in January 2020 and Cognitect (Clojure/Datomic) in July 2020, bringing in the firms behind its own technology stack. According to Cognitect, Nubank then had 600 Clojure developers running 500 microservices.
Attested2 sources2020br-failure-1
Japan3 claims
Feedback & code review
Brazil3 claims
The training company Talaera, citing Meyer, writes that negative feedback tends to be wrapped in warmth and delivered in private, and that public criticism easily damages relationships. The behavioral descriptions rest mainly on the authors' own observations.
Thin1 source2026br-feedback-1
In an HR magazine interview, Erin Meyer names Latin America as one of the "really indirect" parts of the world for negative feedback.
Attested1 source2014Datedbr-feedback-2
Talaera says that instead of a plain "no," phrases such as "we can try" or "I'll do my best" can signal concern or refusal.
Thin1 source2026br-feedback-3
Japan4 claims
Hierarchy & decisions
Brazil2 claims
Talaera says decisions tend to be made top-down and junior staff tend to wait until invited before speaking. The basis is the company's own observations as a trainer.
Thin1 source2026br-hierarchy-1
Brazil's Hofstede power distance (PDI) score is high at 69. Yet a study of two agile teams at financial firms in Rio de Janeiro (SBQS '24) found almost no effect of high power distance. It is a small, preliminary study.
Attested2 sources2026br-hierarchy-2
Japan3 claims
Communication & docs
Brazil2 claims
A summary of Meyer's Culture Map places Brazil on the side where trust is built through personal relationships, close to China and Saudi Arabia. Small talk at the start of a meeting is described as part of the work.
Thin1 sourcebr-communication-1
Talaera says written English tends to be on the formal side and asynchronous replies tend to be long and warm, and it recommends video calls over audio-only calls.
Thin1 source2026br-communication-2
Japan3 claims
Work & careers
Brazil4 claims
According to the salary-guide publisher Talenlio, PJ contracts (working as a company under a service contract) are often offered at 30-40% more than CLT employment contracts. If the work is in fact employment, courts can reclassify it as a CLT contract.
Thin1 source2026br-work-1
In the 2026 Código Fonte TV salary survey (17,046 respondents, self-selected sample), average CLT pay rose 14.4% year on year, while PJ pay rose 0.7%. The figures come from Talenlio's summary.
Thin1 source2026br-work-2
Brasscom (2021) estimated demand for 797,000 tech professionals over 2021-25. With about 53,000 graduates a year from relevant programs, that implies a shortfall of about 106,000 a year.
Attested1 source2021br-work-3
Data from the hiring platform Arc.dev puts the median pay of Brazilian developers working remotely for foreign companies at $56,300, about three times the local median of $18,400. Seventy percent of those foreign employers are in the US or UK.
Thin1 source2022br-work-4
Japan5 claims
Open source & community
Brazil3 claims
Octoverse 2025 counts 6.89 million Brazilian developers on GitHub, fourth in the world. The number more than quadrupled over 2020-25, and Brazil ranks third for open source contributors. GitHub projects 19.6 million by 2030.
Well attested1 source2025br-oss-1
- GitHub Octoverse 2025 (2025)
Octoverse 2024 counts more than 5.4 million developers in Brazil, up 27% year on year. GitHub attributes part of this growth to students.
Well attested2 sources2024br-oss-2
- GitHub Octoverse 2024 (2024)
- InfoQ: GitHub Octoverse 2024 (2024)
José Valim (a USP graduate and former Rails Core Team member) started Elixir in 2011, and the Brazilian company Plataformatec backed its development from 2012.
Attested2 sources2026br-oss-3
Japan4 claims