Evaluating
評価
How bluntly criticism is delivered.
Evaluating: NL −3, IL −3, DE −2, FR −1, NORD −1 (DK −1, FI −1), PL −1, US 0, UK 0, CN +1, IN +1, BR +1, KR +2, JP +3.
No source: Ukraine
NORD is drawn as a span over its members: DK −1, FI −1.
Source: Erin Meyer, The Culture Map (2014) and her country mapping charts. Positions are approximate, read off her charts onto a seven-step grid.
Positions as text
| Country or region | Step (−3 to +3) |
|---|---|
| Netherlands NL | −3 |
| Israel IL | −3 |
| Germany DE | −2 |
| France FR | −1 |
| The Nordics NORD | −1 (DK −1, FI −1) |
| Poland PL | −1 |
| United States US | 0 |
| United Kingdom UK | 0 |
| China CN | +1 |
| India IN | +1 |
| Brazil BR | +1 |
| South Korea KR | +2 |
| Japan JP | +3 |
The two ends
- Left end Direct negative feedback
- Negative feedback is frank and blunt, may be given in front of others, and is strengthened with words like “absolutely”.
- Right end Indirect negative feedback
- Negative feedback is soft and diplomatic, wrapped in positive messages, softened with words like “slightly”, and given only in private.
What it is built from
How negative feedback is worded and where it is given: upgraders such as “absolutely” and “totally” versus downgraders such as “kind of” and “slightly”, and whether criticism is given in front of the group or only one to one. This scale is separate from Communicating: a culture can be high-context and still give blunt criticism.
Eight scales from Erin Meyer's The Culture Map (2014), built from her interviews and teaching with international managers. She publishes charts, not numbers, so each country is read off her chart onto a coarse seven-step grid. The positions are relative: a country is direct or indirect compared with the others on the line.
Limits: the scales are not a validated survey instrument, the source population is mostly managers in multinational companies, and neighbouring steps are not meaningfully different. How to read these scales