Motivation towards achievement and success
達成と成功への動機
Formerly masculinity/femininity: whether competition and achievement or care and quality of life drive people.
Motivation towards achievement and success: NORD 14 (SE 5, NO 8, DK 16, FI 26), NL 14, UA 27, KR 39, FR 43, IL 47, BR 49, IN 56, US 62, PL 64, CN 66, UK 66, DE 66, JP 95.
NORD is drawn as a span over its members: SE 5, NO 8, DK 16, FI 26.
Country averages. About 80% of variation in values is between people inside a country (Taras et al. 2016).
Source: The Culture Factor country comparison tool, current values (revised around 2023), retrieved 2026.
Positions as text
| Country or region | Score |
|---|---|
| The Nordics NORD | 14 (mean of SE 5, NO 8, DK 16, FI 26) |
| Netherlands NL | 14 |
| Ukraine UA | 27 |
| South Korea KR | 39 |
| France FR | 43 |
| Israel IL | 47 |
| Brazil BR | 49 |
| India IN | 56 |
| United States US | 62 |
| Poland PL | 64 |
| China CN | 66 |
| United Kingdom UK | 66 |
| Germany DE | 66 |
| Japan JP | 95 |
The two ends
- Left end Consensus-oriented
- Caring for others and quality of life are the marks of success; standing out from the crowd is not admired.
- Right end Decisive
- Competition, achievement and success drive people; winning and being the best are admired.
What it is built from
Originally built from IBM work-goal items: earnings, recognition, advancement and challenge, against a good relationship with the manager, cooperation, a pleasant living area and job security. The Culture Factor renamed it from masculinity versus femininity.
Six dimensions from Geert Hofstede's research, which began with an IBM employee survey in 1967 to 1973 and was extended by later replications. The scores are The Culture Factor's current values, revised around 2023, on a 0 to 100 line.
Limits: these are national averages. About 80% of variation in values lies between people inside a country, and applying a country score to an individual is the ecological fallacy. How to read these scales