wtfeWays They Frame Engineering
日本語

UkrainevsBrazil

ウクライナとブラジルUABR

Seen from Ukraine: each line below describes Brazil relative to Ukraine.

Swap: see Ukraine from Brazil

Culture Map: eight scales

Erin Meyer's eight scales, sorted by how far apart Ukraine and Brazil sit, largest gap first.

Filled dot: Ukraine, where you are looking fromHollow ring: Brazil

Not placed8 scales

These scales are left unmarked: either Meyer leaves a country off the scale or no source places it, and drawing it anyway would be guessing.

Positions are read by eye from Erin Meyer's published charts and rounded to seven steps. A step means “further towards that pole”, not a measured distance. How the positions were read

Hofstede: six dimensions

Scores from 0 to 100, sorted by the gap between Ukraine and Brazil. They describe national averages, not either country's character.

  1. Indulgence

    Brazil scores 45 points higher than Ukraine (59 against 14)

    Ukraine 14, Brazil 59, on a line from 0 (Restrained) to 100 (Indulgent).

  2. Power distance

    Brazil scores 23 points lower than Ukraine (69 against 92)

    Ukraine 92, Brazil 69, on a line from 0 (Low power distance) to 100 (High power distance).

  3. Long-term orientation

    Brazil scores 23 points lower than Ukraine (28 against 51)

    Ukraine 51, Brazil 28, on a line from 0 (Short-term) to 100 (Long-term).

  4. Motivation towards achievement and success

    Brazil scores 22 points higher than Ukraine (49 against 27)

    Ukraine 27, Brazil 49, on a line from 0 (Consensus-oriented) to 100 (Decisive).

  5. Individualism

    Brazil scores 19 points lower than Ukraine (36 against 55)

    Ukraine 55, Brazil 36, on a line from 0 (Collectivist) to 100 (Individualist).

  6. Uncertainty avoidance

    Brazil scores 19 points lower than Ukraine (76 against 95)

    Ukraine 95, Brazil 76, on a line from 0 (Tolerant of ambiguity) to 100 (Avoids ambiguity).

Country averages. About 80% of variation in values is between people inside a country (Taras et al. 2016).Source: The Culture Factor — Country comparison tool (2026).About the Hofstede dimensions

What the sources say, theme by theme

Entries for Ukraine and Brazil, side by side on wide screens. Each keeps its own confidence label and citations.

Design & quality

Ukraine2 claims

Brazil2 claims

Failure & risk

Ukraine4 claims

Brazil1 claim

Feedback & code review

Ukraine2 claims

Brazil3 claims

  • The training company Talaera, citing Meyer, writes that negative feedback tends to be wrapped in warmth and delivered in private, and that public criticism easily damages relationships. The behavioral descriptions rest mainly on the authors' own observations.

    Thin1 source2026br-feedback-1

  • In an HR magazine interview, Erin Meyer names Latin America as one of the "really indirect" parts of the world for negative feedback.

    Attested1 source2014Datedbr-feedback-2

  • Talaera says that instead of a plain "no," phrases such as "we can try" or "I'll do my best" can signal concern or refusal.

    Thin1 source2026br-feedback-3

Hierarchy & decisions

Ukraine2 claims

Brazil2 claims

Communication & docs

Ukraine2 claims

Brazil2 claims

  • A summary of Meyer's Culture Map places Brazil on the side where trust is built through personal relationships, close to China and Saudi Arabia. Small talk at the start of a meeting is described as part of the work.

    Thin1 sourcebr-communication-1

  • Talaera says written English tends to be on the formal side and asynchronous replies tend to be long and warm, and it recommends video calls over audio-only calls.

    Thin1 source2026br-communication-2

Work & careers

Ukraine3 claims

Brazil4 claims

Open source & community

Ukraine3 claims

Brazil3 claims