wtfeWays They Frame Engineering
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BrazilvsUkraine

ブラジルとウクライナBRUA

Seen from Brazil: each line below describes Ukraine relative to Brazil.

Swap: see Brazil from Ukraine

Culture Map: eight scales

Erin Meyer's eight scales, sorted by how far apart Brazil and Ukraine sit, largest gap first.

Filled dot: Brazil, where you are looking fromHollow ring: Ukraine

Not placed8 scales

These scales are left unmarked: either Meyer leaves a country off the scale or no source places it, and drawing it anyway would be guessing.

Positions are read by eye from Erin Meyer's published charts and rounded to seven steps. A step means “further towards that pole”, not a measured distance. How the positions were read

Hofstede: six dimensions

Scores from 0 to 100, sorted by the gap between Brazil and Ukraine. They describe national averages, not either country's character.

  1. Indulgence

    Ukraine scores 45 points lower than Brazil (14 against 59)

    Brazil 59, Ukraine 14, on a line from 0 (Restrained) to 100 (Indulgent).

  2. Power distance

    Ukraine scores 23 points higher than Brazil (92 against 69)

    Brazil 69, Ukraine 92, on a line from 0 (Low power distance) to 100 (High power distance).

  3. Long-term orientation

    Ukraine scores 23 points higher than Brazil (51 against 28)

    Brazil 28, Ukraine 51, on a line from 0 (Short-term) to 100 (Long-term).

  4. Motivation towards achievement and success

    Ukraine scores 22 points lower than Brazil (27 against 49)

    Brazil 49, Ukraine 27, on a line from 0 (Consensus-oriented) to 100 (Decisive).

  5. Individualism

    Ukraine scores 19 points higher than Brazil (55 against 36)

    Brazil 36, Ukraine 55, on a line from 0 (Collectivist) to 100 (Individualist).

  6. Uncertainty avoidance

    Ukraine scores 19 points higher than Brazil (95 against 76)

    Brazil 76, Ukraine 95, on a line from 0 (Tolerant of ambiguity) to 100 (Avoids ambiguity).

Country averages. About 80% of variation in values is between people inside a country (Taras et al. 2016).Source: The Culture Factor — Country comparison tool (2026).About the Hofstede dimensions

What the sources say, theme by theme

Entries for Brazil and Ukraine, side by side on wide screens. Each keeps its own confidence label and citations.

Design & quality

Brazil2 claims

Ukraine2 claims

Failure & risk

Brazil1 claim

Ukraine4 claims

Feedback & code review

Brazil3 claims

  • The training company Talaera, citing Meyer, writes that negative feedback tends to be wrapped in warmth and delivered in private, and that public criticism easily damages relationships. The behavioral descriptions rest mainly on the authors' own observations.

    Thin1 source2026br-feedback-1

  • In an HR magazine interview, Erin Meyer names Latin America as one of the "really indirect" parts of the world for negative feedback.

    Attested1 source2014Datedbr-feedback-2

  • Talaera says that instead of a plain "no," phrases such as "we can try" or "I'll do my best" can signal concern or refusal.

    Thin1 source2026br-feedback-3

Ukraine2 claims

Hierarchy & decisions

Brazil2 claims

Ukraine2 claims

Communication & docs

Brazil2 claims

  • A summary of Meyer's Culture Map places Brazil on the side where trust is built through personal relationships, close to China and Saudi Arabia. Small talk at the start of a meeting is described as part of the work.

    Thin1 sourcebr-communication-1

  • Talaera says written English tends to be on the formal side and asynchronous replies tend to be long and warm, and it recommends video calls over audio-only calls.

    Thin1 source2026br-communication-2

Ukraine2 claims

Work & careers

Brazil4 claims

Ukraine3 claims

Open source & community

Brazil3 claims

Ukraine3 claims