GermanyvsBrazil
ドイツとブラジルDEBR
Seen from Germany: each line below describes Brazil relative to Germany.
Culture Map: eight scales
Erin Meyer's eight scales, sorted by how far apart Germany and Brazil sit, largest gap first.
Filled dot: Germany, where you are looking fromHollow ring: Brazil
Where you will notice the difference8 scales
Scheduling
Brazil treats plans as more flexible than Germany (5 steps)
Germany −3, Brazil +2, on a line from −3 (Linear time) to +3 (Flexible time).
Trusting
Brazil builds trust through personal relationships more than Germany (4 steps)
Germany −2, Brazil +2, on a line from −3 (Task-based) to +3 (Relationship-based).
Evaluating
Brazil gives negative feedback more indirectly than Germany (3 steps)
Germany −2, Brazil +1, on a line from −3 (Direct negative feedback) to +3 (Indirect negative feedback).
Disagreeing
Brazil avoids open disagreement more than Germany (3 steps)
Germany −2, Brazil +1, on a line from −3 (Confrontational) to +3 (Avoids confrontation).
Communicating
Brazil leaves more to be read between the lines than Germany (2 steps)
Germany −2, Brazil 0, on a line from −3 (Low-context) to +3 (High-context).
Deciding
Brazil leaves decisions to the person in charge more than Germany (2 steps)
Germany −1, Brazil +1, on a line from −3 (Consensual) to +3 (Top-down).
Persuading
Brazil wants examples and the conclusion before the theory more than Germany (1 step)
Germany −1, Brazil 0, on a line from −3 (Principles-first) to +3 (Applications-first).
Leading
Brazil keeps more distance between boss and team than Germany (1 step)
Germany 0, Brazil +1, on a line from −3 (Egalitarian) to +3 (Hierarchical).
Hofstede: six dimensions
Scores from 0 to 100, sorted by the gap between Germany and Brazil. They describe national averages, not either country's character.
Individualism
Brazil scores 43 points lower than Germany (36 against 79)
Germany 79, Brazil 36, on a line from 0 (Collectivist) to 100 (Individualist).
Power distance
Brazil scores 34 points higher than Germany (69 against 35)
Germany 35, Brazil 69, on a line from 0 (Low power distance) to 100 (High power distance).
Long-term orientation
Brazil scores 29 points lower than Germany (28 against 57)
Germany 57, Brazil 28, on a line from 0 (Short-term) to 100 (Long-term).
Indulgence
Brazil scores 19 points higher than Germany (59 against 40)
Germany 40, Brazil 59, on a line from 0 (Restrained) to 100 (Indulgent).
Motivation towards achievement and success
Brazil scores 17 points lower than Germany (49 against 66)
Germany 66, Brazil 49, on a line from 0 (Consensus-oriented) to 100 (Decisive).
Uncertainty avoidance
Brazil scores 11 points higher than Germany (76 against 65)
Germany 65, Brazil 76, on a line from 0 (Tolerant of ambiguity) to 100 (Avoids ambiguity).
What the sources say, theme by theme
Entries for Germany and Brazil, side by side on wide screens. Each keeps its own confidence label and citations.
Design & quality
Germany2 claims
Meyer's Culture Map (2014) places Germany near the principles-first end of Persuading and the linear-time end of Scheduling. She describes this as a preference for reasoning from principles to conclusions and for keeping to the plan.
Attested1 source2014Datedde-design-1
In the automotive industry, Automotive SPICE, maintained by VDA QMC, is a de facto condition of doing business. According to itemis, OEMs require suppliers to reach Level 2 to 3 with bidirectional traceability between requirements, design, and tests. This is a customer requirement, not a law.
Attested2 sources2023de-design-2
Brazil2 claims
Lua was created in 1993 at Tecgraf, PUC-Rio, out of work for Petrobras. Its designers cite the 1977-92 "market reserve" policy, which made imported software expensive and hard to obtain, as part of the reason they built their own language.
Well attested1 source2007Datedbr-design-1
A study using data from around 2013 found that agile adoption in Brazil was mostly bottom-up, led by developers and team leads. This differs from the global pattern, where top-down adoption was more common.
Attested1 source2013Datedbr-design-2
Failure & risk
Germany5 claims
In the Randstad-ifo HR survey (Q3 2026, 469 companies), 28% of firms with 500 or more employees said mistakes are discussed openly, against 62% of firms with 49 or fewer. 34% of large firms see their error culture as a barrier to innovation, while 56% of all firms report no effect.
Well attested1 source2026de-failure-1
In a YouGov survey commissioned by AXA (May 2024, 2,132 people), 25% said they cannot admit mistakes at work, rising to 44% among those under 25. 23% expect negative consequences if they disclose a mistake.
Well attested1 source2024de-failure-2
According to an article on an EY survey (around 2023, about 1,000 people in machinery, automotive, finance, and other sectors), 64% of managers did not admit, or only partly admitted, their own mistakes from the past two years.
Attested1 source2023de-failure-3
In a survey by the industry association Bitkom (October 2024), 70% of companies said data protection hinders digitalization. At 63%, innovation projects failed or never started because of data protection rules. A follow-up survey put that share at 77%.
Attested2 sources2024de-failure-4
A study comparing GDPR coverage in Germany, France, the UK, and the US (Sanford & Yasseri, 2021) found that German and French media tend to frame privacy as a fundamental right, while British and American media focus on compliance and commerce.
Attested1 source2021de-failure-5
Brazil1 claim
Nubank acquired Plataformatec (the company behind Elixir) in January 2020 and Cognitect (Clojure/Datomic) in July 2020, bringing in the firms behind its own technology stack. According to Cognitect, Nubank then had 600 Clojure developers running 500 microservices.
Attested2 sources2020br-failure-1
Feedback & code review
Germany3 claims
The Culture Map (2014) places Germany on the direct side of Evaluating. Meyer describes this as a tendency to deliver negative feedback without softening it.
Attested1 source2014Datedde-feedback-1
One book review explains that Germany is on the confrontational side of Disagreeing, but that German disagreement is objective and emotionally restrained, unlike the expressive confrontation found in France.
Thin1 sourcede-feedback-2
A 2021 review of factors behind pull request decisions cites a study (Rastogi et al., ESEM 2018) finding that pull requests are more likely to be accepted when the submitter and reviewer are in the same country.
Attested1 source2021de-feedback-3
Brazil3 claims
The training company Talaera, citing Meyer, writes that negative feedback tends to be wrapped in warmth and delivered in private, and that public criticism easily damages relationships. The behavioral descriptions rest mainly on the authors' own observations.
Thin1 source2026br-feedback-1
In an HR magazine interview, Erin Meyer names Latin America as one of the "really indirect" parts of the world for negative feedback.
Attested1 source2014Datedbr-feedback-2
Talaera says that instead of a plain "no," phrases such as "we can try" or "I'll do my best" can signal concern or refusal.
Thin1 source2026br-feedback-3
Hierarchy & decisions
Germany3 claims
Meyer classifies Germany as more hierarchical than the United States but also more inclined to build consensus before deciding.
Attested1 source2014Datedde-hierarchy-1
Under BetrVG §87(1) no. 6, introducing technical equipment that can monitor employees' behavior or performance requires codetermination by the works council (Betriebsrat). The test is whether it can be used for monitoring, and in 2022 the Federal Labor Court (1 ABR 20/21) treated Microsoft Office 365 as covered.
Attested2 sources2026de-hierarchy-2
At N26 in Berlin, management opposed a works council election in 2020 and fought it as far as a court injunction. A works council was still elected in November and December that year, with turnout of about 30%.
Attested2 sources2020de-hierarchy-3
Brazil2 claims
Talaera says decisions tend to be made top-down and junior staff tend to wait until invited before speaking. The basis is the company's own observations as a trainer.
Thin1 source2026br-hierarchy-1
Brazil's Hofstede power distance (PDI) score is high at 69. Yet a study of two agile teams at financial firms in Rio de Janeiro (SBQS '24) found almost no effect of high power distance. It is a small, preliminary study.
Attested2 sources2026br-hierarchy-2
Communication & docs
Germany3 claims
The Culture Map places Germany on the low-context side of Communicating. In Meyer's description, people say things explicitly, repeat points to confirm them, and prefer to put things in writing.
Attested1 source2014Datedde-communication-1
SUP.10 in Automotive SPICE requires change requests to be linked to the affected work products and analyzed in advance. In regulated industries, documentation is also a contractual requirement.
Well attested1 source2023de-communication-2
According to startuprad.io, English is the main working language at Berlin startups. Estimates of the share of foreign employees range from 30% to 49% depending on the source.
Thin1 source2026de-communication-3
Brazil2 claims
A summary of Meyer's Culture Map places Brazil on the side where trust is built through personal relationships, close to China and Saudi Arabia. Small talk at the start of a meeting is described as part of the work.
Thin1 sourcebr-communication-1
Talaera says written English tends to be on the formal side and asynchronous replies tend to be long and warm, and it recommends video calls over audio-only calls.
Thin1 source2026br-communication-2
Work & careers
Germany5 claims
According to Eurostat, average actual weekly hours in 2024 (ages 20 to 64, full-time and part-time combined) were 33.9 in Germany, below the EU average of 36.0.
Well attested1 source2025de-work-1
In its decision of 13 September 2022 (1 ABR 22/21), the Federal Labor Court held that employers must record working time. Trust-based working time (Vertrauensarbeitszeit), where employees manage their own hours, remains lawful.
Attested2 sources2022de-work-2
According to Destatis, SMEs as defined by the EU made up 99.3% of all enterprises and 54% of persons employed in 2024. IfM Bonn defines the Mittelstand by the unity of ownership and management rather than by size, so it is a separate concept.
Well attested2 sources2024de-work-3
According to a site compiling Eurostat data, about 13.2% of employed people usually worked from home in 2025, above the EU average. Destatis figures cited by Euronews put the share at about 24% in 2024 when occasional home working is included.
Attested2 sources2026de-work-4
According to OECD data for 2019, establishments with 10 or fewer employees are exempt from the standard dismissal protection rules. Dismissals must also be notified to the works council beforehand.
Well attested1 source2019de-work-5
Brazil4 claims
According to the salary-guide publisher Talenlio, PJ contracts (working as a company under a service contract) are often offered at 30-40% more than CLT employment contracts. If the work is in fact employment, courts can reclassify it as a CLT contract.
Thin1 source2026br-work-1
In the 2026 Código Fonte TV salary survey (17,046 respondents, self-selected sample), average CLT pay rose 14.4% year on year, while PJ pay rose 0.7%. The figures come from Talenlio's summary.
Thin1 source2026br-work-2
Brasscom (2021) estimated demand for 797,000 tech professionals over 2021-25. With about 53,000 graduates a year from relevant programs, that implies a shortfall of about 106,000 a year.
Attested1 source2021br-work-3
Data from the hiring platform Arc.dev puts the median pay of Brazilian developers working remotely for foreign companies at $56,300, about three times the local median of $18,400. Seventy percent of those foreign employers are in the US or UK.
Thin1 source2022br-work-4
Open source & community
Germany5 claims
According to Octoverse 2024, Germany has more than 3.5 million developers on GitHub, up 21% year over year. Octoverse 2025 says the number of German developers more than tripled from 2020 to 2025.
Well attested2 sources2025de-oss-1
- GitHub Octoverse 2024 (2024)
- GitHub Octoverse 2025 (2025)
Germany had the second-largest number of respondents to the Stack Overflow Developer Survey 2025 after the United States (3,022, or 8.6%). This measures participation in the survey, not developers per capita.
Well attested1 source2025de-oss-2
By October 2024, two years after its launch, the Sovereign Tech Fund (now the Sovereign Tech Agency) had invested more than $24.9 million in 60 open source technologies. Recipients include curl, OpenSSH, systemd, PHP, and FFmpeg.
Attested2 sources2024de-oss-3
The CCC's Chaos Communication Congress drew about 15,000 people to 38C3 (December 2024, Hamburg). KDE e.V. was registered in Tübingen in 1997 and is headquartered in Berlin. SUSE was founded in 1992 and is based in Nuremberg.
Attested3 sources2025de-oss-4
In 2024, Schleswig-Holstein announced it would move 30,000 government PCs to LibreOffice and Linux, and the LibreOffice migration was about 80% complete by the end of 2025. The federal government develops openDesk through ZenDiS and released version 1.0 in October 2024.
Attested3 sources2025de-oss-5
Brazil3 claims
Octoverse 2025 counts 6.89 million Brazilian developers on GitHub, fourth in the world. The number more than quadrupled over 2020-25, and Brazil ranks third for open source contributors. GitHub projects 19.6 million by 2030.
Well attested1 source2025br-oss-1
- GitHub Octoverse 2025 (2025)
Octoverse 2024 counts more than 5.4 million developers in Brazil, up 27% year on year. GitHub attributes part of this growth to students.
Well attested2 sources2024br-oss-2
- GitHub Octoverse 2024 (2024)
- InfoQ: GitHub Octoverse 2024 (2024)
José Valim (a USP graduate and former Rails Core Team member) started Elixir in 2011, and the Brazilian company Plataformatec backed its development from 2012.
Attested2 sources2026br-oss-3