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Meaning

not much to get excited about

Not interesting; not very impressive.

Example

そのリメイクは映像こそきれいだが、筋はぞっとしない。

The remake looks beautiful, but the plot is nothing to get excited about.

Origin

Besides fear or cold, zotto can also mean shuddering from being strongly moved. Zotto shinai is its negative and means not being moved. In the Agency for Cultural Affairs public opinion survey, the share who took amari zotto shinai eiga to mean "a film that is not very interesting" was 31.3% in fiscal Heisei 18 (2006) and 22.8% in fiscal Heisei 28 (2016). The share who took it as "not frightening" went from 54.1% to 56.1%.

Sources