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Meaning

the gallery, the general public

Ordinary audiences, or people at large. Ōmukō wo unaraseru means to impress a great many people with outstanding skill.

Example

彼女の発表は大向こうを唸らせる出来だった。

Her presentation was good enough to win over the whole crowd.

Origin

It referred to the standing area at the back of the theater, directly opposite the stage, where the hitomakumi (single-act) seats were. Many seasoned theatergoers gathered there, and only genuine artistry could impress them, which gave rise to the present expression. Mukō wo unaraseru (without ō) is incorrect.

Sources